Robin Neidorf FreePint Feedback - How to Approach Current Awareness?
Jinfo Blog

Monday, 1st December 2014

By Robin Neidorf

Abstract

Robin Neidorf on how FreePint consulting services can be applied to aiding firms with their approach to current awareness.

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FreePint Topic Series: News, and BeyondSome consulting projects require a minimal amount of time to talk through internal challenges, get some perspective and learn about similar institutions. A recent consulting call initiated by a customer's question on how to address the internal need for current awareness is a perfect example of this kind of efficiency:

One-Hour Consultation Call on Current Awareness Approaches

A FreePint Subscriber contacted me to discuss the challenges her organisation is facing with regard to meeting the diverse needs of a large number of user groups with regard to current awareness.

The organisation currently uses a mix of newsletters generated via its main premium news provider, web-based alerts, an in-house developed "awareness" system, and has also been asked to look at commercially available technologies like Attensa to pull together a range of resources.

Naturally, the information centre would prefer to consolidate and standardise an approach, but the information staff are encountering cultural barriers to change.

I met by telephone with the head of information and her deputy for an hour, to discuss their progress, their organisational requirements, internal politics and timeline. I was able to validate their experience and compare it to experiences in similar organisations FreePint has worked with.

At the conclusion of the call, I sent the customer a summary of discussion points and suggested next steps. I also reached out to contacts at those similar organisations to make introductions. The customer now has the additional benefit of peer-to-peer dialogue around a common challenge.

Best of all, the customer has only used a single hour of the six allotted per year with their FreePint Subscription at the Consulting level.

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