Jinfo: Blog

Jinfo Blog

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Date Archive

Events ROI: The webinar option
8th April 2012

Live events aren't what they used to be, in terms of traffic or ROI. Consider the effective alternative for generating leads and building a strong presence in the professional development world of your audience: webinar sponsorship.

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London Online show has a new venue
6th April 2012

As Incisive Media announces a venue change for this year's Online conference, information professionals may be wondering about the future for such events in the current depressed economic climate. Day passes rather than full registration, or smaller and more specialised events might increase affordability and be the way forward.

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Consultative pricing: It's all about expertise
5th April 2012

"Consultative" pricing reflects the high-level expertise of the vendor staff directly involved with implementing and maximising the performance of the content within the purchasing organisation. Pricing negotiations for consultative products and services are the most variable, and generally the least transparent. Still, there are ways a buyer can understand what the vendor is investing in and build safeguards into the contract to ensure appropriate value for money.

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Delivery framework pricing: Understanding the workflow
4th April 2012

"Delivery framework" pricing looks at the context in which the content is delivered to the user. Products priced through delivery framework reflect a different set of investments and risks on the part of the vendor, and a buyer will need to negotiate accordingly.

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Categorically delivering information value
4th April 2012

When it comes to return on information investments, there nothing more satisfying than seeing resources used. Oh sure, we'd all like some sort of tacit-value-ticker that made a cheerful chime every time a member of staff has an ah-ha moment or a bit of data generates a lot of revenue.

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Ebooks and white papers: better lead generation
3rd April 2012

Ebooks and white papers that is audience-focused is a great mechanism for generating leads. Account manager Ann Marie Plankey shares some tips about how to create effective content through which to build a lead list.

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Value metrics pricing: Pricing based on basic multiples
3rd April 2012

The first of three approaches to pricing is what we call "value metrics" and tends to be the simplest. Even if there are a number of variables that go into the metric (e.g., numbers of readers versus in-depth users, different content sets, different delivery mechanisms), the fundamental approach comes down to A x B = Price. Learn which levers to pull when negotiating over value metrics.

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Defining value through pricing
3rd April 2012

By looking at pricing for a lot of different vendors and products submitted through the FreePint Research Benchmarking on Pricing project, three main approaches to price modeling emerged. This four-part series examines these models and discusses how a buyer might approach negotiations over products offered under that pricing model.

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A brief history of FreePint's social interactions
3rd April 2012

Cast your mind back to 1996. A new search engine called Google launched. The first DVD players were being sold. The hottest new gadget on the market was the Palm Pilot.

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Diversify your business networking with these LinkedIn alternatives
2nd April 2012

Just as Google isn’t the only search engine, YouTube isn’t the only source for online videos and Twitter isn’t the only option for microblogging, LinkedIn isn’t the only social networking source for business and professional interaction. The LinkedIn alternatives presented below may be just the ticket to diversifying your networking strategy.

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