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Newsletter No. 582


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Jinfo

Newsletter 582

13th January

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Get started, then keep going, on information strategy

Robin Neidorf
Commit to the following two activities to make progress on your information strategy, regardless of the challenges arising from capacity management, stakeholder perceptions, budget cuts and pandemics:

  1. Get started
  2. Keep going.

We know it's not easy, so that's why this month's Jinfo Community session is where information managers will share the seemingly small changes they have made to be able to "get started" and "keep going":

"Build your information strategy – get started, keep going" (20th January 2022)

In fact, Jinfo's full roster of client engagement work for this quarter includes a real mix of "get started" and "keep going" – both new and returning clients taking the next right step to advance their information strategies:

  • Eight engagements focused on Value Chain analysis – our process for making visible and measurable the impact of information products, services and expertise on business outcomes

  • Seven engagements strengthening strategic Content Portfolio management – mastering the management of content licensing to deliver and enhance ROI

  • Five engagements involving work to evolve as a Centre of Excellence – defining the optimal balance of strategy, information expertise and end-user enablement.

Our announcement in late 2021 to work exclusively with clients on information strategy was our own "get started" moment – an active shift from "business as usual" towards realising a new strategic vision.

From that start, we've filled our capacity for client work through March. I invite you to talk to us if you would like to work with Jinfo on your information strategy from April.

Robin Neidorf
Director of Research

Read on the Blog

Jinfo Testimonials
"In the weeks since she started working with Jinfo, I've already seen an enormous difference in our head [of information services]. She's more confident, more strategic, and presents the expertise of her team in a whole different way. I always knew she had it in her to be a leader – you've helped bring it out of her."
Head of third-party management and business insights, financial services
More testimonials


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The Jinfo Newsletter (ISSN 1460-7239) is published by Jinfo Limited. Whilst all reasonable care has been taken to ensure the accuracy of the publication, the publishers cannot accept responsibility for any errors or omissions. Product names used in Jinfo are for identification purposes only, and may be trademarks of their respective owners. Jinfo disclaims any and all rights in those marks. All rights reserved.

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