Media Intelligence Providers Vocus and Cision Set to Join Forces
Jinfo Article
13th May 2014
By Chris Porter
Abstract
A major change in the media intelligence market is looming as leading players Cision and Vocus are expected to come together under the ownership of private equity company GTCR. While a rival takeover bid from Meltwater does not look set for success, quite a competitive shake-up could still be on the cards, Chris Porter says.
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