Across interviews, community sessions and research, one conclusion has consistently emerged:
"Successful AI initiatives depend far less on the AI itself than on the quality of the information, governance and business context that surround them."
Over the past months we've explored how information managers can help their organisations create business value from trusted information in an AI-enabled world.
This is summed up in the new blog post "Content and AI – key findings from Jinfo's recent research”, with some of the key themes being:
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The commercial model is changing
AI is reshaping how trusted content is licensed, priced and monetised as organisations move from search-based workflows to AI-assisted decision-making.
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User adoption requires new capabilities
Policies alone are no longer enough. Organisations are investing in practical AI training, information literacy and workflow-based guidance to help users apply AI responsibly.
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AI depends on trusted information
Reliable AI requires more than powerful models – it depends on high-quality content, effective governance and information that can be trusted.
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The supplier ecosystem is evolving
Publishers, aggregators and AI providers are redefining their roles through enterprise integrations, rights management and business use case-driven partnerships.
Read this blog item for more detail, and related links.
Our new report, "Content provider perspectives on AI licensing", reinforces the point that the supplier ecosystem is evolving:
- Rather than focusing solely on AI functionality, content providers are increasingly concentrating on rights management, governance, commercial partnerships and practical business use cases.
- AI is changing not only how organisations consume information, but also how trusted content is licensed, delivered and integrated into enterprise workflows.
- For information managers, this represents an opportunity to become key contributors to AI initiatives by helping organisations secure trusted content, navigate licensing, and align AI projects with business objectives.
Read the report now, which includes actions for information managers.
AI use cases
When we return after the summer, our attention will shift from the foundations of AI to its practical application.
Our autumn research and Community sessions will focus on AI use cases – how organisations identify, prioritise and implement AI initiatives that create measurable business value.
Rather than asking whether to use AI, we'll explore where AI can have the greatest impact, and how information professionals can help make those initiatives successful.
Register for the sessions now.
Thank you for your continued engagement, and willingness to share ideas and experiences. July's community session was particularly interactive and useful.
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"AI use cases"
22nd September 2026
Jinfo Community
AI is moving from experimentation to implementation. But where can information teams create the greatest value?
In this session, we'll explore how organisations:
- Identify and prioritise AI use cases
- Assess organisational readiness
- Address governance considerations.
We'll also share the results of Jinfo's research into the challenges and opportunities identified by information professionals.
Join the discussion to learn from your peers and leave with practical ideas for where AI can make the biggest impact in your organisation.
"From AI use cases to implementation"
22nd October 2026
Jinfo Community
How do you turn an AI use case into a practical solution?
In this session, we'll take one or two of the highest-priority use cases identified in our research, and explore how they could be implemented in practice.
Together we'll examine:
- Practical implementation approaches
- Available tools and solution options
- Governance and organisational considerations
- Lessons learned from organisations already putting AI into practice.
The session is designed to move beyond theory, giving you practical examples, peer insights, and ideas you can apply within your own organisation.
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Learn more about our latest research and content in our free to read blog.
Latest blog items:
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Jinfo supports your content licensing strategy by showcasing new suppliers and products, connecting buyers with sellers, and measuring ROI.
Latest resources:
Content listings
The Jinfo Subscription gives access to all our reports and recorded webinars, as well as our regular Community sessions.
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The August update video looks at our research into how AI is affecting licensed content, the content providers' perspectives, and our upcoming Community sessions on AI use cases.
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Here is some feedback from a recent Jinfo Community session from an attendee:
"One of the key takeaways for me was the emphasis on measuring value not through statistics, but by demonstrating how the platform created a new solution."
Your feedback shapes our research direction. Let us know how we're doing, what your challenges are, or what areas you'd like us to cover, through our contact form.
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 "I found the session extremely valuable, particularly the discussion on how to successfully build a knowledge base with both internal and external feeds."
Information leader in finance
More testimonials
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