Cookies Headed for Waste Bin as Europe Gets Tougher on Privacy?
Jinfo Article
21st November 2013
Abstract
The testing by FICO of its new Proximity Location Service may be good for fighting fraud but also raises privacy implications. However, new findings by Forbes Insights indicate that customers are less worried by privacy than sellers imagine, but still highlight the serious consequences for businesses of privacy missteps. Meanwhile Britain’s Information Commissioner has warned companies such as Google and Microsoft that the more effective replacements for cookies on which they are reported to be working will not escape regulation. And as the European Parliament votes for a complete overhaul of data protection rules, there are signs in the wake of the American spying scandal that Germany may insist on new privacy standards as part of the current European Union and United States trade talks.
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Claire Laybats
Head of Commercial Development
claire.laybats@jinfo.com
- Article title: Cookies Headed for Waste Bin as Europe Gets Tougher on Privacy?
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