Sophie Alexander Stirring the Cookie Mix: Google and Data Protection
Jinfo Article

22nd November 2013

By Sophie Alexander

Abstract

With the European Parliament recently passing a vote on the future of privacy and data protection rules in Europe, this article examines some of the shortcomings of the proposed rules such as their ability to be bypassed by national security and the various transatlantic agreements between the UK and US. It also looks at the implications of Google’s latest data protection concessions in the form of its new data processing agreement for European users of Analytics and speculation over its anonymous online identifier system called AdID.

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