Newsletter Archive

Newsletter No. 585

« Previous Newsletter Next Newsletter »

Newsletter 585

24th February

Tip: Jinfo's capacity is booked until mid-April, and future months are filling fast. To secure your preferred timing to work on information strategy in 2022, start the conversation today.

Stakeholder engagement is not what you think it is

Robin Neidorf
We're currently helping a Jinfo Client with their stakeholder engagement plan.

The client's first draft originally started with:

"The goal is to raise stakeholder awareness about our services and value."

But, believe it or not, the goal is actually the reverse:

"To raise OUR awareness of business objectives and how stakeholders measure success."

Effective stakeholder engagement means partnership and mutual trust – it's about the stakeholders' needs, rather than your capabilities.

That's why our resources on stakeholder engagement focus on thinking about and managing those relationships strategically, before you do any outreach or communication.

Start with "Map your stakeholders", a multi-purpose approach to planning your engagement.

From those results, you can start to dig deeply into stakeholders' objectives, initiatives and key metrics. Then, because you are engaging around what matters to them – and what they understand – you can put your expertise to work, advising them on how information products and services fit into their vision of success.

Best of all, this approach can be measured through:

  • Number of strategic consultations
  • Number of referrals and "repeat business"
  • Frequency with which your team is cited as a partner on key projects
  • Number of invitations to engage with new audiences.

Imagine your department as the internal "go to" resource for consultation and advice to drive business results with information strategy.

If this piques your interest, talk to us about becoming a client.

Robin Neidorf
Director of Research

Read on the Blog

Jinfo Testimonials
"[Working on stakeholder engagement], we formulated an introductory email [to request meetings with stakeholders]. With help from Jinfo, we had a 90% success rate the first time around. It was amazing – once we started reaching out to the business, everyone wanted to talk to us. We have been really lucky to have Jinfo nudging us forward."
Head of Information, financial institution
More testimonials

About Jinfo Jinfo on YouTube Jinfo on LinkedIn Jinfo on Facebook Jinfo on Twitter

Please forward this email to colleagues, and encourage them to sign up for free. Follow Jinfo on Twitter, Facebook, LinkedIn and YouTube. Send your feedback, comments and suggestions using our Contact Form, and we'd love it if you could provide a Testimonial.

The Jinfo Newsletter (ISSN 1460-7239) is published by Jinfo Limited. Whilst all reasonable care has been taken to ensure the accuracy of the publication, the publishers cannot accept responsibility for any errors or omissions. Product names used in Jinfo are for identification purposes only, and may be trademarks of their respective owners. Jinfo disclaims any and all rights in those marks. All rights reserved.

Jinfo Limited is registered in England and Wales. Registered Number: 3754481. Registered Office: Lynch Farm, The Lynch, Kensworth, Beds, LU6 3QZ.

Copyright Jinfo Limited 1997-2022

Back to top ^

« Previous Newsletter Next Newsletter »

About this Newsletter