Insight 2 from Research Focus on Intelligence - the "value dance" of sources, tech and users
Jinfo Blog

By Robin Neidorf

Abstract

How do you determine the value of your intelligence system? In this latest blog, Robin Neidorf looks at how balancing the ongoing, three-way dance between ever-expanding source material, advances in technology and the foibles of user behaviour is the key to staying in front.

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Three interrelated factors determine the value of your intelligence system:

1. Sources
2. Technology
3. User behaviour.

Balancing these factors requires you to apply your unique expertise in identifying the right resources, stay in front of rapid changes in technology, and regularly evaluate actual use cases.

Even taken in isolation, each of these is a complex area of study. At this point in time, we have access to the richest diversity of sources ever, putting ever greater pressure on information teams to review, validate and manage all the options. The leaps forward in technology expand the potential of your systems... but they demand new knowledge in the APIs and machine learning that characterise dynamic intelligence platforms.

And as for user behaviours, well that's an area that requires constant attention. User needs and expectations follow their experiences with consumer products. As a result, users are constantly pushing at the limitations of platforms designed for secure corporate systems. 

Creating an environment where intelligence drives the right business decisions is always a three-way dance between sources, technology and user behaviour. Your expertise is what guides the steps of that dance.

Act, with Jinfo:

Whether you need to review sources, technology, user behaviour, or all three factors, Jinfo's expertise can help you find the quickest route to the right answers for your organisation:

• Update your knowledge on key technologies: "The ins and outs of intelligence system APIs" and "APIs - what are they and what do they do?" offer useful information on a common technology, whilst "Q&A with Inzyon" introduces what's happening on one of the frontiers of intelligence technology.
  
  
• Learn what's happening with products: Updated reviews of Northern Light's SinglePoint, FT.com, and Factiva, and our comparison of user satisfaction with Factiva and Nexis, keep you abreast of what's happening with key vendors and products.
  
  
• Compare with peers in the industry: Our 2019 survey on intelligence systems examines sources, technology, user behaviour and impact, giving you context for your own decision-making. Read the report, and join the 7th November webinar on interpreting and using the results.
  
  
• We've designed the Jinfo Consulting workshop, "Awareness and intelligence evaluation" to focus on your specific concerns, enabling you to remove the modules that are lower priority. Learn more and enquire.

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