Robin Neidorf
Director of Research, Emerita

Robin Neidorf first began working with Jinfo in 2004 and served in a variety of leadership roles, culminating with Director of Research. In this role, she refined Jinfo’s unique and proprietary Focus methodologies on Value Chain, Content Portfolio and Centre of Excellence, and then worked with other analysts to document them for broader use and adoption across the information industry.

Robin retired from Jinfo in 2022, retaining the title of Emerita and continuing to provide guidance, mentorship and coaching to senior analysts and other stakeholders, as they continued to use and adapt Jinfo’s methodologies.

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Articles by Robin Neidorf:


Practise the seven habits of information leaders
Wednesday, 9th March 2022

Get our quick reference guide to the subtle shifts and practices that turn good information managers into excellent information leaders. We’re all somewhere on the journey towards leadership – take the next step with practical suggestions and examples from Jinfo clients who are also on the journey.


Stakeholder engagement is not what you think it is
Wednesday, 23rd February 2022

If you are focused on raising stakeholder awareness, you are probably focusing on the wrong problem. Flip your perspective on how to strengthen those key relationships someone’s awareness is raised, but it’s not stakeholders’. Jinfo explains how this shift is part of the journey to making your department the internal go-to resource for information strategy. 


Map your stakeholders
Wednesday, 9th February 2022

Strategic stakeholder engagement is far more than "communicating with stakeholders". It requires that you understand your landscape of stakeholders, their current beliefs and attitudes, and their unique goals... and then devise a strategy for engaging with them to both influence and partner with them. The starting point for this process is a Stakeholder Map. The activity in this article guides you through this simple and powerful process.

View the recorded webinar "Stakeholder mapping", where we walk through the parts of this activity and provide more examples of how clients have used their Stakeholder Maps.


Get started, then keep going, on information strategy
Tuesday, 11th January 2022

Two simple actions can help you make progress with information strategy in 2022: getting started and keeping going. Information managers we know are ready to share seemingly small changes that make a difference. Jinfo currently has a full slate of clients engaged in this work, but we’re looking ahead – can you do more to help yourself make 2022 a success?


Big ideas move forward with small steps
Wednesday, 15th December 2021

With a clear path ahead for the New Year, it’s time for big ideas: this time next year, when you reflect on 2022, what do you want to have accomplished? Several Jinfo clients are working on some big ideas in information strategy, shared in our latest short video. Remind yourself how small steps make big ideas work.

Reports by Robin Neidorf:


Research Focus Insights and Actions "The Information Centre of Excellence - commercial, consultative, collaborative"
Monday, 6th January 2020

The flexible model of an Information Centre of Excellence developed through Jinfo"s research provides a framework for evaluating and improving your st...


Alignment with the Information Centre of Excellence model
Thursday, 12th December 2019

Jinfo recently spoke to the heads of seven information services in order to better understand what contributes to an Information Centre of Excellence...


Improving success through project piloting
Thursday, 21st November 2019

In a series of articles on project piloting, we look at what it is, why it"s important and how you can successfully implement projects with the use of...


Jinfo research on UK legal purchasing preferences and needs 2019
Thursday, 7th November 2019

Jinfo"s research into purchasing trends and preferences in the UK legal market is now in its ninth year and for this year"s survey we aimed for a more...


Maturity model on remote teams
Tuesday, 29th October 2019

Jinfo"s maturity model for successful remote teams is based on variables that make it successful including structure, process, transparency and govern...