Jinfo for content purchasing
Monday, 4th September 2017
Jinfo's director of research, Robin Neidorf, outlines three key characteristics of a successful programme of content purchasing, based on Jinfo's recent benchmarking research.
Content purchasing is one of the four central services which Jinfo considers to be an integral part of information expertise. In the Research Focus, "Benchmark information roles - optimise your structure", we document where this function sits in today's organisations.
Nearly all of the information managers we interviewed for this project reported that content purchasing is "owned" by the information department; in a few instances, a procurement department is the primary owner of content purchasing.
Figure 1 shows where the four core services are "likely" to sit or "sometimes" sit, based on our benchmarking research.
Regardless of whether or not your organisational structure conforms to one of the models described in our benchmarking work, our research identifies three characteristics of a successful programme of content purchasing:
1. Technology support
I continue to be surprised by the number and variety of organisations that are managing fairly complex content and data portfolios without the support of software.
Spreadsheets, Outlook calendars, even digital sticky notes are far more common for managing contract lifecycles than I would have guessed before investigating. When you have a dozen or fewer contracts under management, these manual processes are probably adequate. But the degree of insight you are missing by managing this data manually might be a surprise. Open-source options are available, and the cost of licensed software is quickly recouped through its ability to provide better insights about spending and risk.
2. Risk management
Speaking of risk, have you scored the components of your portfolio for risk?
Your contracts protect you financially (to a point), but operationally, do you have risk exposure for losing critical data to mergers and acquisitions (M&A) activity, business failure or significant changes in content? If you haven't run a risk assessment on your content portfolio recently, plan one for 2018.
3. Stakeholder engagement
Content and data licensing is extraordinarily complex. The more we look to the future of how businesses will likely use and integrate external data into their platforms and processes, the more complex it will get. The most successful content purchasing strategies explicitly engage with stakeholders throughout the process to build consensus around:
- The goals of the business and how content contributes to achieving them
- Definitions and measurements of value
- Gaps in coverage, by content type or licensed rights, for current or future use.
The coming crunch
Many of our customers organise their content purchasing around a calendar year, which makes the period from October to December a crunch time for contract management.
Give some thought to the three success characteristics and how improvement in any or all of them could make your crunch period easier to handle. Do you need:
- Better technology?
- A stronger handle on risk?
- Clearer communication and consensus with stakeholders?
How Jinfo supports content purchasing
Jinfo resources support content purchasing with original research, product reviews, market landscapes, Q&As with vendors and more. If you have a Jinfo Subscription, you have access to all our Content. Click any link below to login to view, save or share any item, register for webinars, and download reports.
We publish research-based insights, facilitate peer-to-peer discussions on them and offer consulting services to tailor those insights to your needs. Find the right Jinfo Subscription components to meet your needs.
Recent Subscription Content of particular interest to our customers involved with content purchasing:
- Acquire Media instils confidence in content
- The challenges of benchmarking your information service
- Find out what's in store for Nexis
- How Dow Jones is taking Factiva forward
- How understanding organisational structures can inform effective information services
- Jinfo research on benchmarking information services (vendor relations)
- Are content aggregation platforms meeting your needs?
- Benchmark information services - optimise your structure
- Market landscape - Acuris brand products (formerly Mergermarket Group)
- Market landscape - usage monitoring
- Market landscape - Informa Group's Business Intelligence division
- Market landscape - patent products
- Market landscape - people and executive information sources
- Market landscape - ebook sources and portals for biopharma and life sciences
- Market landscape - systems for legal firms
- Mini review of PatentAdvisor
- Product review of Manzama
- Product review of Vable
- Product review of Altmetric
- Product review of PharmaCircle Business Class Professional
- Product review of IBISWorld
The Research Focus, "Benchmark information roles - optimise your structure" runs through September and encompasses three months of research, reports, webinars and Community sessions digging into the results of our benchmarking work on where and how information roles show up in today's organisations and how to make the most of them in your environment.
- 12th September: Future-proof your service by refocusing on higher-value work
- 20th September: Constant reinvention of your services.
Additionally, we have scheduled two vendor spotlight Community sessions, in which we take a close look at changes in the vendor marketplace. These sessions focus on merger and acquisition activities:
- 11th October: State of the industry for M&A activity amongst vendors
- 1st November: What do buyers and sellers need from each other during periods of M&A activity?
Document the value chain, and transform the way you think about, manage and report on your product portfolio and your information service contributions to your organisation goals.
Director of Research Robin Neidorf describes the benefits of a Consulting Pilot on Value Chain, to tailor this process to your needs and environment:
- Research update - what's your focus in 2021?
Thursday, 7th January 2021
- Research update - peeking around the corner to 2021
Thursday, 17th December 2020
- Research update - what can you leverage in 2021?
Thursday, 3rd December 2020
- Mini review of M-Brain's Intelligence Plaza
Monday, 18th January 2021
- Product review of Aurora FirstLight (value - purchasing, development and competitor landscape)
Thursday, 14th January 2021
- Product review of Aurora FirstLight (technology - search & user interface; outputs & alerts; administration)
Wednesday, 13th January 2021
- Product review of Aurora FirstLight
Monday, 11th January 2021
- Market landscape - patent products
Monday, 21st December 2020
- Product review of TRG Screen's Quest
Friday, 18th December 2020
- Negotiation clinic - role-play and Q&A (Community) Tuesday, 13th April 2021
- Usage data in contract negotiations (Community) Tuesday, 23rd March 2021
- Pricing models for information and data licensing (Community) Tuesday, 2nd March 2021
- Comparative product evaluation - breaking it down into manageable pieces (Webinar) Tuesday, 19th January 2021
- The importance of current awareness tracking (Webinar) Tuesday, 12th January 2021
- State of the Industry, 2021 (Webinar) Tuesday, 5th January 2021
Our proven processes, resources and guidance will help your team make the shift from transaction centre to strategic asset.
Designed around the most common challenges and pain points for time- and resource-strapped information teams
A tailored overview of our research and active discussion with your Jinfo analyst.
Measure your starting point to articulate your strengths and set priorities for future improvements. Assessments gauge risk, capacity, value and more.
Read case studies, and start the conversation: